Leading content discovery engine for scholarly publishers
1M USD/mo revenue MD App
Powering personalised recommendations on over 8,500 scholarly websites by 400+ publishers, with over 130M+ readers per month and $1M monthly revenue employing 160 people internationally.
Researchers, Publishers, Authors, Marketers, Admins. End users pool is large, diverse but tied to the same field of work (MD Science).
- Problem
- Challenges
- Users
Continuing research allowing risks minimisation and constant product improvements.
Detailed analysis of the top competitor products and their user’s impressions helped better shape our product.
Once we had a clearer understanding of our users and competitors, we initiated the visual design process with basic low-fidelity wireframes. These were tested briefly before advancing to the next stages. Insights from our specific user base were immediately applied to our high-fidelity designs. As the project progressed, we delved into more complex features, created detailed prototypes, and developed a robust design system.
After several rounds of testing, the product launched successfully, generating significant revenue and a wealth of new feedback. This constructive feedback was integral in driving further refinements and enhancements, ensuring continuous improvement and evolution of the product.
Next to pen & paper, we did huge amount of digital wireframes (before proceeding to any high fidelity designs) to help imagine product better in early stages.
Complexity. For each sub-product, detailed designs were delivered, enabling product and dev teams quick and easy insights into any use-case scenario.
An all-inclusive custom design library containing over 5.000 components with support to Figma’s Autolayout and Variants features.
Improvements. Along with the trends, we grew, and still do.
*Dashboard design in 2015 vs 2018. Redesign resulting in considerable improvements in both UX and UI featuring: revamped menu system, all new search and filter system, significantly better visibility both horizontally and vertically.
Variations. All features got various UX ideas, which were evaluated through user testing, and optimal ones pushed to dev.
High level prototyping.
We developed a comprehensive style guide detailing every aspect of our design system, including typography, color schemes, iconography, and UI components. This guide was created by systematically documenting each design element and its usage, ensuring that every part of the platform adhered to a consistent visual and functional standard. By defining these guidelines, we were able to maintain a cohesive design across all screens and interactions. The style guide not only provided clear instructions for the design team but also facilitated a unified user experience throughout the project, ensuring that every element fit seamlessly into the overall design.
We designed a widget that caters to a variety of publishers by offering extensive customization options. Its simplicity not only ensures ease of use but also drives higher engagement, as evidenced by over 5 million monthly clicks. The widget’s flexible design allows for smooth integration across different platforms, while maintaining a high standard of accessibility. Its scalable architecture ensures consistent performance and a seamless user experience, contributing to increased conversions and user satisfaction.
Addressed a key challenge by dividing recommendations into two distinct sections: sponsored links on the right and non-sponsored links on the left. This separation enhances clarity and relevance, ensuring users easily distinguish between promotional and organic recommendations.
Developed dashboards that maximize functionality by integrating advanced spreadsheet features. This approach allows users to efficiently manage, analyze, and visualize data, providing a comprehensive and interactive experience that supports detailed insights.
